Crew à la Mode

A refined shopping experience for a luxury yachtwear brand

Role:
Design Director

Project:
E-Commerce

Outcomes:
UX Design, UI Design

Build:
Superb

Yacht clothing consultancy and outfitter specialist, Crew à la Mode is a key supplier of the world’s most luxurious crew clothing. Working with prestigious clients all over the globe, they produce the most hard-working, premium performance wear that complements the ethos of each specific brand or interior. They required a fresh and contemporary custom Magento2 e-commerce experience that would scale with their bespoke and wholesale orders, paired with deep customer research, custom user flows and a premium interface design.