Info
Hi, I’m Nick — a Welsh-born former Londoner and a freelance Lead Designer, Product Designer, and Director. I’m passionate about creating things: from intuitive, visually appealing products to crafting innovative brands and solving complex software challenges. My approach combines strategy, research, and storytelling to help take your project from concept to execution. Recently, I’ve had the pleasure of collaborating with top-tier companies such as Nike, Google, Allergan, MoonPay, and Canyon to shape their products and businesses.
I specialize in designing and developing brands, user interfaces, and software products, using my expertise in branding and user experience to guide the design process.
If you think my skillset could benefit your project, or if you just want to chat about mountains and obscure metal bands over a coffee, feel free to reach out via email.
Offering
· Product Design (Software)
· Interface Design (UI)
· Experience Design (UX/XD)
· Prototyping (Interaction/Motion)
· Visual Design
· Brand + Identity Design
· Creative + Design Direction
· Digital Strategy
· Design Systems
· Consultancy & Advisory
· Design Leadership
· Shaping Design Teams
· Framer Development
What I do
I have expertise in leading projects of all sizes with a focus on product design, interaction design, user experience and brand design. I usually work with founders of startups, in-house product design teams and design studios.
I aim to find a balance between simplicity, beauty, function and effectiveness in my work. I’m also a full believer in collaboration being the key to success.
Assistance
I have a strong network of well respected specialist and generalist creatives that I can rely on to bring into any project or team.
Where am I?
I’m UK based and work worldwide.
Select Client Experience
Allergan Aesthetics, Bowers & Wilkins, British Airways, Cleo AI, Canyon Bicycles, Checkout.com, Defected, Google, HP, HSBC, IBM, Jamie Hewlett, Jaguar Land Rover, Journee, Meta, Microsoft, MoonPay, Nike, Pottermore, Qatari Diar, Rolls Royce, Smaya AI, Samsung, Sony, Virgin, Visa.
Agency, Studio + Co. Experience
Bttr, Brooklyn Brothers, BBC, Cheil, Code & Theory, Eight Inc, Fjord, Havas, Huge, Isobar, Koto, MoonPay, Native, Ogilvy, Output, Sony PlayStation, Publicis.Poke, R/GA, Razorfish, Rehab, Saint@RKCR. Plus startup incubators inc. Garage Soho and Seedcamp.
Find me around the place
︎︎︎ Email
︎︎︎ Linkedin
︎︎︎ Read.cv
︎︎︎ Instagram
︎︎︎ Figma
︎︎︎ Threads
︎︎︎ Book a call
Client feedback
“Nick is fast, precise and extremely knowledgeable. He works with no fuss, no messing about and no time wasted. He took a brief and delivered on every task far faster than anticipated. We contracted Nick for an interaction design project, however he also delivered great motion and brand development work to deliver a more complete project. Highly, highly recommended.”
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Gemma Germains
Global Experience Lead
Canyon
“Nick is a fantastic designer, sparring partner and operator. We were incredibly lucky with his guidance, new creative angles and super clean execution of creative concepts. From early stage experiments to finalising guidelines and implementations. His management of projects is calm, controlled and super friendly. We can highly recommend working with him - and look forward to our next collaboration.”
︎
Christian Mio Loclair
Founder
Journee
“Nick is at the top of his game, his skills and experience make him a key member of any team. Seasoned enough to ‘get it’ and get on with it, Nick has been central to a selection of complex projects with us. He has a great ability to make giant leaps quickly, whilst respecting design principles and process, always delivering best in class work.”
︎
Chris Johns
Founder
Bttr
“I worked with Nick on a very rapid prototyping demo project for a complex investment product UI to be used to showcase a new product to gain investors and customers. Nick was fantastic to work with - really flexible, confident, grasped the problem space immediately and produced a beautiful, very elegant UI that the client loved immediately. The company has since secured funding and is using our demo to continue to grow.”
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John Oswald
Business Lead
Fjord
“Nick came in to work on a major UX Design project for us and turned it around quickly and to an incredibly high standard. I was not only impressed by his extensive knowledge of UX & great quality of work but also his work ethic and ability to work through large scale projects swiftly. I highly recommend working with Nick.”
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David Gordon
Head of Marketing
Flashpack
“Nick makes things that work. He's a leader who gets it done. His team love him and the results hit the mark on every level. Creatively, he's insightful, on the money and out in front.”
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Rob Lawrence
Exec. Creative Director
Native Design
“When Nick joined the team the difference in the quality of design was day and night. A lot of this was not just down to the great design output, but the great process he implemented. This is driven a lot by one of his defining attributes: his open attitude. He’s not afraid to speak his mind and ask difficult questions. Really hope that we get to work together again.”
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Alex Pate
Snr Front End Engineer
MoonPay
“Nick has been instrumental to the success of our team. He's a great and impactful designer who's quick to adapt, while also just being a great guy. One of the traits I valued most about him was his open communication. He's very honest and easy to work with while not being afraid to give hard feedback. Working with him was an absolute pleasure and I highly recommend him.”
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Michiel Van Eetvelde
Tech Lead
MoonPay
“If you get the opportunity to work with Nick, you really should take it. Whether your brand or product needs creating, shaping, or elevating Nick will have an opinion backed up with well-crafted execution. He has the gravitas to lead teams as well as manage senior stakeholders, is personable, knowledgeable, a pleasure to deal with and a good egg all around.”
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Naomi Da Costa
NDC Recruitment