A motoring social network, where petrolheads collide

Creative Director / Product Designer

Startup, Social Network, iOS App

Product Design, Product Strategy, Prototyping


I was brought in as the Creative Director and Product Design Lead and I led the effort of designing the  experience and visual direction of the iOS and Android app. The mandate was to design a social network for petrolheads from the ground up. One part ML ad-tech, another part influencer platform and a community to cater for all types of petrolheads.

The ‘tribes’ were groups of people interested in a particular motoring topic. People could engage with YouTube and TV motoring stars such as Clarkson, Hammond & May, and create your own tribe/community based around your motoring interests. It went on to grow to a userbase of over 1.5m and 19m uploaded video views. The company raised $12 million from 21st Century Fox and Breyer Capital off the back of the beta.


A veritable melting pot of petrolheads


Video Views
It seems people liked the content


Initially Raised
Atomico, 21st Century Fox, Breyer

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Creative Direction — Product Design — Interface Design — Experience Design — Branding — Design & Product Strategy — Prototyping — Development — Ideas & Execution — Art Direction — 

Updated: 31.10.23
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