![](https://freight.cargo.site/t/original/i/714f8056ccafa7f2df7e1a88585b22732a143d875a6df81863dfc4ff4c28deb1/drivetrive-hero-1.jpg)
Drivetribe
A motoring social network, where petrolheads collideRole:
Creative Director / Product Designer
Project:
Startup, Social Network, iOS App
Outcomes:
Product Design, Product Strategy, Prototyping
Overview
I was brought in as the Creative Director and Product Design Lead and I led the effort of designing the experience and visual direction of the iOS and Android app. The mandate was to design a social network for petrolheads from the ground up. One part ML ad-tech, another part influencer platform and a community to cater for all types of petrolheads.The ‘tribes’ were groups of people interested in a particular motoring topic. People could engage with YouTube and TV motoring stars such as Clarkson, Hammond & May, and create your own tribe/community based around your motoring interests. It went on to grow to a userbase of over 1.5m and 19m uploaded video views. The company raised $12 million from 21st Century Fox and Breyer Capital off the back of the beta.
![](https://freight.cargo.site/t/original/i/bd2dba6aa329bd52ce8767d895d56b1b8618dfb3ccc6ec146dc91c27d4c3de31/Scene.jpg)
![](https://freight.cargo.site/t/original/i/982819936d14e339f871c54b79a96e0ccfdafe413f97715d9a76c7aa9a9589a8/drivetrive-hero-2.jpg)
![](https://freight.cargo.site/t/original/i/f4fa743ffff2916e2504f7cf511835bda13a43e364dd6e3b2a8525196785d9bf/iPhones2x.png)
![](https://freight.cargo.site/t/original/i/8994829e369ac8cad516364e228ecc5375b090e8626e4090ce00f3aae224db51/drivetrive-hero-53x.jpg)
![](https://freight.cargo.site/t/original/i/c402c44185a3c5651428360e1316f7e08fa6623c0f280fab0c3057af139191c0/Components.jpg)
![](https://freight.cargo.site/t/original/i/714f8056ccafa7f2df7e1a88585b22732a143d875a6df81863dfc4ff4c28deb1/drivetrive-hero-1.jpg)
![](https://freight.cargo.site/t/original/i/b822d492f846f3392bbcac5906740ab26982ca923e11cf9e56ad4b101386f603/Dt_Cover01.jpg)
![](https://freight.cargo.site/t/original/i/8912e0d7ab13f5e8f6c69957acf66bc284d2afe36db58abbab852e42e7b8f2f9/may.png)
1.5m
UserbaseA veritable melting pot of petrolheads
19m
Video ViewsIt seems people liked the content
$12m
Initially RaisedAtomico, 21st Century Fox, Breyer