Drivetribe


An motoring social network platform founded by The Grand Tour trio, with my help it raised $12m.


Role:
Creative Director, Product Designer

Project:
Startup, Social Network, iOS App

Outcomes:
Product Design, Product Strategy, Prototyping



Overview


I was brought in as the Creative Director and Product Design Lead and I led the effort of designing the  experience and visual direction of the iOS and Android app. The mandate was to design a social network for petrolheads from the ground up. One part ML ad-tech, another part influencer platform and a community to cater for all types of petrolheads. The ‘tribes’ were groups of people interested in a particular motoring topic. One could engage with YouTube and TV motoring stars such as Clarkson, Hammond & May, and create your own tribe/community based around your motoring interests. It went on to grow to a userbase of over 1.5m and 19m uploaded video views.

The company raised $12 million from 21st Century Fox and Breyer Capital off the back of the beta. 








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