A speedy launch for a new British e-bike brand

Design Director / Designer

Webflow e-Commerce

UX Design, UI Design, Strategy



Evari is a new British e-bike brand where cycling meets world class design. The e-bike’s distinctive aesthetic is the result of approaching bike design with the meticulous engineering and attention to detail you would normally find in the premium automotive industry.

The lightweight carbon fibre frame is streamlined and minimalist, with beautiful lines and curves uninterrupted by loose cables and bolt-on accessories. 

Founder Craig McDonald grew up racing BMX and building bikes before embarking on a 20-year career as a filmmaker and physical product designer. Seeing how product design, engineering and e-bikes could be a key factor in changing the way we travel, he assembled an expert team of bike enthusiasts, designers and engineers to create a mobility brand with a long-term focus on sustainability. 

The ultimate ambition for Evari is “To change the way people move”.

Working in tight collaboration with Craig I produced the design work and built the MVP webflow e-commerce experience plus setting up some marketing funnels and their email marketing. This allowed Evari to launch and take bike pre-orders. They now have a solid foundation to scale with as their manufacturing and marketing grows.


Stills & Renders: Form Films
Branding: Greenspace

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Updated: 05.24
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